CASE STUDIES & SUCCESS STORIES
Discover how we build brand visibility, protect corporate reputations, and analyze media sentiment for leading Indonesian institutions and corporations.
Disseminating Digital Diplomacy
Description: The Ministry of Foreign Affairs of the Republic of Indonesia (Kemlu RI) is responsible for conducting foreign relations. They wanted to spread awareness about diplomacy and international affairs to Indonesian citizens through creative social media channels.
Problem: Kemlu RI's social media accounts struggled to attract public engagement. They needed to make policies, events, and foreign achievements transparent and relatable, so citizens could assess the impact of diplomacy.
Optimizing Public Service Complaints Channels
Description: Ombudsman RI supervises the implementation of public services across state administrators, BUMN, and private bodies assigned to administer public facilities. They aimed to share daily supervisory updates and gather public complaints directly via social networks.
Problem: The public remained largely unaware of how to file complaints about inadequate public services. Optimization was required to educate citizens on the Ombudsman's vital supervisory role and function.
Upstream Oil & Gas Engagement
Description: Satuan Kerja Khusus Pelaksana Kegiatan Usaha Hulu Minyak dan Gas Bumi (SKK Migas) manages upstream oil and gas business activities under Cooperation Contracts.
Problem: SKK Migas faced challenges in effectively communicating with and engaging their target audiences. We optimized their social media networks as cost-effective channels to build community engagement and trust.
Positive Campaign Strategy
Description: PT Semen Indonesia Tbk is the largest state-owned cement manufacturer and holding company in Indonesia. They sought to bolster corporate reputation and manage key industry conversations.
Our Strategy: We structured a comprehensive positive campaign framework, driving custom content production to highlight corporate responsibility, sustainability, and market leadership metrics.
Sentiment & Issue Monitoring
Description: IPB University is a leading state agricultural university in Bogor, Indonesia. To protect academic prestige and public credibility, they required real-time analysis of digital conversations and news media sentiments.
Strategy & Actions: We implemented weekly issue audits, separating positive and negative conversations using advanced monitoring tools. We amplified positive research stories and structured targeted paid campaign ads to balance public discourse.
Sharia Merger Sentiment Analysis
Description: Bank Syariah Indonesia is the largest state-owned Islamic bank in Indonesia, officially formed in 2021 as a merger of state-owned sharia banking institutions.
Our Strategy: We set up extensive sentiment research covering public perceptions across media networks. We indexed and monitored digital mentions to generate actionable reports advising next-step messaging strategies.
Infrastructure Issues Mapping
Description: Protelindo is the largest independent owner and operator of wireless communications towers in Indonesia, managing vital infrastructural connections.
Our Strategy: We conducted issue mapping (covering both positive and negative public discussions) and compiled strategic recommendation briefs to improve public branding and stakeholder relationships.
